Selected Case Studies
The challenges, creative decisions, and impact behind the work.
Regional positioning
Honda Gets Las Vegas
Making Honda relevant to the people who call Las Vegas home.
The challenge
Honda needed to grow SUV sales in Las Vegas, where generic offers and tourist imagery overlooked the residents who called the city home.
My approach
I built Honda Gets Las Vegas around residents’ lives, grounding local relevance in Honda’s quality, dependability, and reliability. I translated that strategy into messaging and creative direction dealers could use across vehicles and channels.
Primary creative leadRegional positioning, messaging & creative directionProduction leadership
Impact
#6 → #1
Las Vegas midsize-SUV market
Within nine months
#2 → #1
Civic market position in Las Vegas
Cultural relevance
Honda Hawaii
Turning cultural connection into statewide market leadership.
The challenge
Honda Hawaii’s agency relationship was under review, and CR-V ranked third. The brand needed to earn local trust and strengthen its competitive position.
My approach
I built the platform around Henry Kapono’s credibility across generations, making cultural connection central to the campaign. I secured executive and dealer alignment, then directed the work across broadcast, digital, retail, and community experiences.
Primary creative leadCultural strategy, stakeholder alignment & creative directionProduction leadership
Impact
#3 → #1
CR-V small-SUV market share in Hawaii
Within six months
4 years
Statewide Honda relationship secured
Brand architecture
The Genie Family
Uniting four brands around a shared promise with room to grow.
The challenge
Angelcare needed to unite Diaper Genie and Litter Genie under a shared strategy, preserving each brand’s strengths while creating room for growth.
My approach
I united the Genie Family around one human benefit: removing unpleasant distractions so people can focus on what matters. I defined shared positioning and messaging, preserving flexibility for each brand’s products, audiences, and markets.
Primary creative leadBrand architecture, positioning & creative directionProduction leadership
Impact
Account won
Angelcare
Brand portfolio strategy
4 brands
Adopted the shared framework






























Award-Winning Integrated Campaigns
Award-winning campaigns showcased on national and global stages, from iconic TV spots to high-impact digital and social content. Bold storytelling, authentic design, and flawless execution come together to captivate audiences, drive engagement, and move brands forward.
Pothole Season – Chicago
Pothole Season – Chicago
Honda, TV SpotReel – AES & Honda
Reel – AES & Honda
Campaign Highlights, TV SpotRugga – Vegas
Rugga – Vegas
Honda, TV SpotPhenom – Vegas
Phenom – Vegas
Honda, TV SpotDogs – Honda
Dogs – Honda
Hispanic, HondaAntonio – Honda
Antonio – Honda
Hispanic, HondaAsk Anyone, Shannon – Norcal
Ask Anyone, Shannon – Norcal
Honda, TV SpotSo Shibumi
So Shibumi
Acura, TV SpotGuilty Pleasure – Hawaii
Guilty Pleasure – Hawaii
Honda, TV SpotAsk anyone, Denise – NorCal
Ask anyone, Denise – NorCal
Honda, TV SpotPerfect Getaway – Hawaii
Perfect Getaway – Hawaii
Honda, TV SpotLas Vegas Highlights
Las Vegas Highlights
Campaign Highlights, HondaN. Nevada & Tahoe Highlights
N. Nevada & Tahoe Highlights
Campaign Highlights, HondaWork of Art
Work of Art
Genie FamilyYou People
You People
Genie FamilyAlabama Highlights
Alabama Highlights
Campaign Highlights, HondaPet Genie – animated
Pet Genie – animated
Genie FamilyDiaper Genie – animated
Diaper Genie – animated
Genie FamilyLitter Genie – animated
Litter Genie – animated
Genie FamilyGenie Family – animated
Genie Family – animated
Genie FamilyThis is Alabama
This is Alabama
Honda, TV SpotGame Day
Game Day
Honda, TV SpotSo Fast
So Fast
Acura, TV SpotHawaii Pa ‘ina
Hawaii Pa ‘ina
Honda, TV SpotMe Gusta
Me Gusta
Acura, Hispanic, TV SpotLess Sugar, More Spice
Less Sugar, More Spice
Acura, TV SpotMDX Kids
MDX Kids
Acura, TV SpotIn the Dust
In the Dust
Acura, TV SpotDigital, Print, and Experiential
Impactful campaigns brought to life across every channel — from scroll-stopping digital to immersive real-world activations and high-design print. Bold ideas executed with precision to connect, engage, and deliver results anywhere the brand meets the audience.
BF – Flower
BF – Flower
DigitalBF – Camera
BF – Camera
DigitalBF – Sweater
BF – Sweater
DigitalBF -Raft
BF -Raft
DigitalAlfa 3 – Digital
Alfa 3 – Digital
DigitalAlfa 2 – Digital
Alfa 2 – Digital
DigitalAlfa – Digital
Alfa – Digital
DigitalLBGP – Digital Video
LBGP – Digital Video
Digital, ExperientialLBGP – Digital
LBGP – Digital
Digital, ExperientialTrue Candles – Insta Post
True Candles – Insta Post
DigitalTop Truck – Insta Post
Top Truck – Insta Post
DigitalS2000 – Insta Post
S2000 – Insta Post
DigitalFantastic Insta Post
Fantastic Insta Post
DigitalMercedes-Benz
Mercedes-Benz
PrintAmber Vogue
Amber Vogue
PrintLease vs Finance Infographic
Lease vs Finance Infographic
Digital, InfographicEndorsements
Notes from some of the amazing and talented people I’ve worked with.




